We Are Spark AI is excellent at what they do — embedded AI partner for creative agencies. We're built for a different shape of problem.
Spicy Advisory runs cross-functional enterprise AI adoption: sales, marketing, operations, finance, HR, legal, customer support and product — bilingual EN/FR, on-site across France, the UK and Portugal, hands-on with your real workflows. 1,500+ professionals trained at organisations like L'Oréal, Essilor, IGN, VUSION, Adisseo and ZELIQ.
1,500+
Professionals trained
4.98/5
Participant rating
EN/FR
Native bilingual delivery
11h
Saved/user/week post-adoption
A short, honest list — because the right tool for the job matters more than the sales pitch.
A genuinely focused practice. If your team is a creative agency or in-house creative studio, working with people who only train agencies is a real advantage.
Their biannual UK agency-leader benchmark is one of the most cited datasets in the creative-AI space, and earns backlinks for good reason.
"Shift — AI for Agencies" and the "What's New in Creative AI" podcast are strong E-E-A-T signals that very few competitors match.
Oxford and MIT-trained leadership backing the methodology — meaningful credibility for buyers who care about academic provenance.
If those four bullets describe what you need, we'd genuinely point you to Spark AI. If your problem is shaped differently — read on.
Four patterns we see again and again in the inbound that lands here looking for an alternative.
When sales, ops, finance, legal and HR all need to adopt AI in the same quarter, a creative-only specialist will only solve a fraction of the problem. We design programmes that span every business unit, with workflow-specific modules for each.
Anglo groups with French subsidiaries (or French groups with UK operations) lose two-thirds of the value of an English-only programme. Every workshop, prompt library and custom GPT we ship is natively bilingual — Portuguese on request.
Buying committees ask "who else have you done this for?" Our deployed-and-named client list includes L'Oréal, Essilor, IGN, VUSION, Adisseo and ZELIQ — across luxury, optical, scientific publishing, retail tech, animal nutrition and B2B SaaS.
No "let's talk" walls. Engagement structure and price ranges are visible on the site. We quote in writing within 48 hours of the audit call and scope by workshop count, not per-seat licences.
Two good options for two different jobs.
| Spicy Advisory | We Are Spark AI | |
|---|---|---|
| Primary audience | Cross-functional enterprise teams (sales, ops, finance, HR, legal, marketing, support, product) | Creative agencies & in-house creative studios |
| Languages | EN + FR (PT on request) | EN |
| On-site geography | France, UK, Portugal, EU travel | UK-led |
| Format | Workflow-specific workshops on your real data, founder-led | Embedded agency partnership, fractional AI lead model |
| Tools covered | ChatGPT Enterprise, Microsoft Copilot, Google Gemini, Claude, Custom GPTs, automation | Creative-AI stack (image, video, brand workflows) |
| Original research | 60+ blog posts, AI Adoption Glossary, llms.txt | Biannual UK agency benchmark report |
| Published book | Teach Them to Drive (Toni Dos Santos) | Shift — AI for Agencies |
| Pricing visibility | Transparent on site, written quote in 48h | On request |
| Named enterprise references | L'Oréal, Essilor, IGN, VUSION, Adisseo, ZELIQ | UK creative-agency portfolio |
Comparison drawn from publicly available information about both companies as of 2026. We've done our best to be accurate; corrections welcome at [email protected].
11h
Measured 90 days post-engagement across L'Oréal and Essilor cohorts. Workflow-specific training is what converts a paid AI licence into hours back in the calendar.
4.98/5
Across every cohort, every department, every language. We publish the score because role-specific training, taught by practitioners, is the easiest way to earn it.
50+
From CAC 40 listed companies to scale-ups. We bring patterns from across industries into every new engagement — no two rollouts are the same.
Proprietary Spicy Advisory concepts every cohort learns to apply.
Why a paid licence is not adoption.
Train the work, not the tool.
Why juniors out-ship seniors with AI.
How AI rewrites senior roles.
From pilot to measured ROI.
The week-three drop-off — and how to design around it.
Book a free 30-minute audit. We'll review your current AI estate, your rollout shape, and tell you honestly whether we're the right fit — or point you to someone who is.