Trusted by industry leaders
Spicy Advisory helps enterprises close the AI adoption gap. Trusted by 50+ companies including L'Oréal, Essilor, and IGN. 1,500+ professionals enabled. We combine strategic clarity for leadership with hands-on mindset shift for teams. Tool-agnostic: ChatGPT, Microsoft Copilot, Gemini, Claude. Available in French and English.
Trusted by industry leaders
“IMMENSELY EMPOWERING AND VALUABLE. I LEARNED MORE IN 48 HOURS THAN I DID IN THE PAST 6 MONTHS.”— Tsvika, Tech PM Lead, Miniclip
A handful of early adopters figured out AI on their own. They’re moving faster, producing more, and quietly pulling ahead. Others are actively resisting AI, or are stuck on basic mode. Lack of clarity on AI policies and approved tools are what unites these groups.
saved per day by employees who actually use AI. That’s 5+ hours a week your non-adopters are leaving on the table.
Goldman Sachs AI Adoption Tracker, March 2026
of active AI users say they can now complete tasks they couldn’t do at all before. Your non-adopters still can’t.
OpenAI Enterprise Data, Dec 2025
of employees hit the optimal AI usage range. 57% spend less than 1% of their time with AI tools. Most of your licenses are idle.
ActivTrak State of the Workplace, 2026
That gap grows every week. And it’s creating a two-speed organization with growing friction: uneven workloads, inconsistent output quality, and resentment between the people who “get it” and the people who were never properly shown how.
Companies call us when the early adopters are thriving and everyone else is falling behind.
“I bring 15+ years of communications rigor from Google and Publicis to give you clarity.”
Meera ran global campaigns for household name brands and AI marketing initiatives across her client portfolio at Monks, working directly with the C-suite.
Her key takeaway: you cannot mandate AI adoption; you have to market it to your own company.
Meera ensures your internal AI strategy is consistent with your external brand positioning and company culture and values, and translates executive mandates into narratives that teams actually want to follow. A thoughtful internal narrative gives leaders and teams the confidence (and permission) to actually change how they work.
The Outcome: When the workshops end, the story she's helped you build is what keeps the adoption alive.
“I turn complex AI concepts into actionable use cases and workflows.”
Toni has sat in your seat, having worked in corporate banking, product management, and having founded his own SaaS company. He has seen how work actually operates in very different environments, and tackles AI-upskilling through a human-first lens versus a technology one.
What he does: identify the high-impact AI use cases inside your teams, shift how your people think about AI in their daily work, and give them the actionable frameworks and implementation directions that turn a 3-hour session into changed behavior. Not theory. Practical and workflow-specific, built on your actual tools which turns hesitant employees into AI-fluent operators.
Toni has used this approach to enable entire departments at L'Oréal, Essilor, ZELIQ, or IGN, from executive alignment to department-specific workshops.
The Outcome: Your teams don't just get generic tool demos; they get custom, role-specific workflows that immediately reclaim hours of their week.
Big Tech & Scale
Former Team Lead at Google Creative Lab and Marketing Strategy at YouTube EMEA.
Agency Leadership
Directed key accounts (Renault, Heineken) at Publicis and across EMEA at Monks, leading complex change and creative strategies for Netflix, Decathlon, and Bacardi.
Enterprise Enablement
AI expert who has built and accelerated adoption for complex, legacy environments and SMBs.
B2B SaaS & Product Mastery
Deep product management and GTM background and aggressive growth startups. Founder.
We work within your licensed ecosystem (eg. Co-pilot, Gemini, ChatGPT, Claude).
All programs can be delivered in English, French and Portuguese (fluent).
AI adoption follows a predictable arc. Leadership gets on board, teams get fluent, workflows actually change, then automation takes over the repetitive stuff. Most companies stall between phase 1 and phase 2. Some skip straight to phase 4 and wonder why nothing sticks.
You pick where to start. We pick up from there.
We can help at each phase, or across all four. Depends on where you are.
Full-day session with your executive team. We construct (or review) your AI charter, define where AI is valuable and where it creates risk, and build the narrative your leaders need to champion adoption with credibility.
Full-day company-wide session that brings everyone to the same baseline. AI fluency across the organization, tool-agnostic or on your chosen licenses, fully within your compliance guardrails.
This is where it gets specific. 2 to 3 hour sessions per business unit. Sales, marketing, product, ops. We identify the use cases that matter most for each team, then teach them how AI changes the way they actually do that work.
Once everyone is AI-fluent, we help you identify and design the agentic workflows tailored to your teams, and implement them with our technical experts.
A 20-minute diagnostic that gives you your own version of the 70%. No pitch. Just your numbers and a clear picture of what to fix first.
Every engagement gets both co-founders. Between us: corporate banking, SaaS founding, product management, Google, Publicis, Monks. We’ve sat in the meetings you sit in. That’s why we can translate AI into language your teams actually trust.
AI is noisy right now. New tools every week, conflicting advice everywhere. We cut through that. We translate complex ideas into clear, actionable steps your teams can follow the day after the workshop.
We’re not here to sell you on AI. You already bought it. We’re here to make it work. No hype, no “AI will change everything” speeches. Just a clear look at where AI fits in your workflows and where it doesn’t. We’ll tell you when to use it and when to stop.
The change happens in people’s heads, not in the software. Every engagement starts with how your teams actually work, what they’re afraid of, and what’s getting in their way. We change mindsets before we change workflows. That’s why the adoption sticks after we’re gone.
productivity gain when teams receive hands-on AI workflow enablement
per user/month wasted on unused AI licenses — that's your burning budget
saved per user per week after structured AI adoption
Tailored, personalized programs to meet your real expectations.
Government body
Executive session on AI productivity. Methods, use cases, limitations, risks.
Key Results:
Global beauty leader
Product team sprint. AI workflows, guided prototyping, quality standards.
Key Results:
Institut Géographique National
GenAI activation workshop. Use case framing by department.
Key Results:
SaaS (€15M raised)
C-level advisory and team enablement. Prioritization and AI roadmap implementation.
Key Results:
AI Bootcamp Program
2.5-day bootcamp: build a complete product and GTM plan using only AI tools.
Key Results:
We train your teams on the tools they already use — and the ones they should.
AI Assistants
Creative & Dev
Midjourney
Runway
ElevenLabs
Replit
Lovable
Cursor
Automation & Productivity
Zapier
Make
Clay
Lemlist
HubSpot
Notion AI
+ 20 more platforms. 100% tool-agnostic.
Every program is tailored to your team's actual workflows and challenges.
Internal change management alone won't close the adoption gap. Here's what structured external guidance changes.
20 minutes. No commitment. We identify your 3 highest-impact AI quick wins, map your team's readiness, and recommend the right program. You leave with a clear next step.
In-person, remote, or hybrid — wherever your teams are.
Choose the way that works best for you.
We respond within 24 hours. No spam.
Most companies roll out AI tools with generic onboarding videos and top-down mandates. Employees get overwhelmed, ignore the tools, and the licenses become shelfware. Our approach is different — we start with real workflows specific to each team, run hands-on workshops, and build habits that stick.
We track three things: time saved per employee per week, actual tool usage rates across your licenses, and the business impact of AI-powered workflows (faster delivery, fewer bottlenecks, reduced manual tasks). Most clients see 10+ hours saved per user per week within the first month.
The Spicy Method is our signature hands-on enablement format. No slides, no lectures, no generic videos. Every session starts with your team's actual tasks: their inbox, their pipeline, their reports. We identify high-impact use cases per department, then run live working sessions where employees build real AI workflows from scratch — prompts, automations, and integrations they use the very next day. The result: adoption rates above 80%, not checkbox compliance.
Our programs typically run in 6-to-12-week sprints. We start with a usage audit and stakeholder interviews, then move to hands-on workshops and pilot deployments. By the end, your teams have working AI workflows and the playbooks to scale across the organization.
That's exactly who we help most. If you're paying for Copilot, ChatGPT Enterprise, or other AI licenses but usage is stuck below 30%, we audit what's going wrong and build a benefit-led adoption plan that gets your teams actually using the tools they already have.
We start by interviewing each department to understand their actual daily workflows and pain points. Then we design use-case-specific workshops — sales teams learn AI for prospecting and account research, marketing learns content and campaign optimization, HR learns talent screening and policy drafting. Same tools, different applications.
Yes. We deliver programs in French, English, and Portuguese. Our team operates across multiple markets and we adapt materials to local business contexts, not just language translation.
Every engagement includes: an AI usage audit report, department-specific use case maps, hands-on workshop recordings, prompt libraries tailored to your workflows, adoption tracking dashboards, and playbooks your teams can use independently after we leave. No black boxes.
Enterprise-grade standards for every engagement.
NDA as Standard
Signed before every engagement
GDPR Compliant
No data retention after delivery
Your Environment
We train in your tools, your infra
Procurement-Ready
SOW, invoicing, PO — we adapt