Spicy Advisory was founded by Meera Sanghvi and Toni Dos Santos, two operators with 30 years of combined experience in product, marketing, and growth. Based in Paris, they help B2B startups with brand narrative and GTM strategy, and train enterprise teams on AI adoption. They have worked with Google, Netflix, Publicis, L'Oréal, Essilor, and 50+ other organizations.
We work with impatient founders across Europe. The ones who'd rather be uncomfortable and right than comfortable and stuck.
Meera bridges the gap between complex business strategy and compelling market narratives. She brings 15+ years of executive experience, combining the rigour of top-tier creative agencies with the agility of high-growth startups.
She does not sell theory. She translates brand positioning into engines that drive product adoption and revenue.
Former Team Lead at Google Creative Lab and Marketing Strategy at YouTube EMEA. She understands how to build dominance in crowded markets.
Head of Marketing at Anyone. Helped secure its naming as one of Wired "Hottest European Startups," and "World Changing Idea" by Fast Company, and a Product Hunt "Product of the Year" nominee.
Most recently Regional Business Director EMEA at Media.Monks, leading Netflix EMEA and Bacardi. Previously led the Heineken account at Publicis and the winning global pitch for Peugeot at Accenture Song.
Served as Managing Partner at Nonymous, disrupting agency models by prioritizing talent over bias, through the power of anonymity.
Founders often have a product that works but a story that fails. Meera fixes the disconnect. She aligns product, marketing, and sales into a unified narrative that investors buy and customers trust.
Select Clients
Google, Netflix, Heineken, Renault, HSBC, Doctolib, Bacardi
Toni bridges the gap between a strong product and a predictable pipeline. He helps B2B founders turn positioning into a GTM system that creates demos and revenue.
He does not sell theory. He designs GTM architecture teams can execute.
Product Marketing and GTM work for Groupe BPCE (France's 2nd largest Bank) and La Growth Machine.
Product Management at Lemlist.
Founder of Buska, a social listening tool for intent-led outreach.
Inbound+Outbound strategy powered by AI. Deep experience with startups building growth flywheels that connect product, marketing, and sales into one motion using AI.
Expert AI trainer for large companies (L'Oréal, Essilor). Uses AI to accelerate research, segmentation, personalization systems, and team enablement.
Founders often have traction signals but no clear lane. Messaging is vague. Plays are random. Toni fixes the system so growth becomes repeatable.
We tell you what's wrong, build what's missing, and leave before you're sick of us.
We've watched startups spend €200,000 on agencies for "brand guidelines" and a Notion workspace full of "strategic pillars." We've seen founders hire a CMO too early and a GTM advisor too late.
So we built the thing we wished existed when we were in your seat.
We start within two weeks of signing. No three-month "discovery phases."
Not slide decks about artifacts. Real work you can ship.
Even when you're paying us. Especially when you're paying us.
We take six to eight founders per quarter. Limited capacity means we only work with people we can genuinely help.
If we're a fit, you'll know after 30 minutes of conversation.
Book Your Strategy CallNo credit card • No pitch deck required • Just an honest conversation