Spicy Advisory a été fondé par Meera Sanghvi et Toni Dos Santos, deux opérateurs avec 30 ans d'expérience combinée en produit, marketing et croissance. Basés à Paris, ils aident les startups B2B avec le narratif de marque et la stratégie GTM, et forment les équipes entreprise à l'adoption IA. Ils ont travaillé avec Google, Netflix, Publicis, L'Oréal, Essilor et plus de 50 autres organisations.
Nous travaillons avec des fondateurs impatients à travers l'Europe. Ceux qui préfèrent être inconfortables et avoir raison plutôt que confortables et bloqués.
Meera fait le lien entre stratégie business complexe et récits de marché convaincants. Elle apporte plus de 15 ans d'expérience de direction, combinant la rigueur des meilleures agences créatives avec l'agilité des startups en forte croissance.
Elle ne vend pas de théorie. Elle traduit le positionnement de marque en moteurs qui génèrent adoption produit et revenus.
Former Team Lead at Google Creative Lab and Marketing Strategy at YouTube EMEA. She understands how to build dominance in crowded markets.
Head of Marketing at Anyone. Helped secure its naming as one of Wired "Hottest European Startups," and "World Changing Idea" by Fast Company, and a Product Hunt "Product of the Year" nominee.
Most recently Regional Business Director EMEA at Media.Monks, leading Netflix EMEA and Bacardi. Previously led the Heineken account at Publicis and the winning global pitch for Peugeot at Accenture Song.
Served as Managing Partner at Nonymous, disrupting agency models by prioritizing talent over bias, through the power of anonymity.
Founders often have a product that works but a story that fails. Meera fixes the disconnect. She aligns product, marketing, and sales into a unified narrative that investors buy and customers trust.
Select Clients
Google, Netflix, Heineken, Renault, HSBC, Doctolib, Bacardi
Toni bridges the gap between a strong product and a predictable pipeline. He helps B2B founders turn positioning into a GTM system that creates demos and revenue.
He does not sell theory. He designs GTM architecture teams can execute.
Product Marketing and GTM work for Groupe BPCE (France's 2nd largest Bank) and La Growth Machine.
Product Management at Lemlist.
Founder of Buska, a social listening tool for intent-led outreach.
Inbound+Outbound strategy powered by AI. Deep experience with startups building growth flywheels that connect product, marketing, and sales into one motion using AI.
Expert AI trainer for large companies (L'Oréal, Essilor). Uses AI to accelerate research, segmentation, personalization systems, and team enablement.
Founders often have traction signals but no clear lane. Messaging is vague. Plays are random. Toni fixes the system so growth becomes repeatable.
We tell you what's wrong, build what's missing, and leave before you're sick of us.
We've watched startups spend €200,000 on agencies for "brand guidelines" and a Notion workspace full of "strategic pillars." We've seen founders hire a CMO too early and a GTM advisor too late.
So we built the thing we wished existed when we were in your seat.
We start within two weeks of signing. No three-month "discovery phases."
Not slide decks about artifacts. Real work you can ship.
Even when you're paying us. Especially when you're paying us.
Nous acceptons six à huit fondateurs par trimestre. Une capacité limitée signifie que nous ne travaillons qu'avec des personnes que nous pouvons vraiment aider.
Si nous sommes compatibles, vous le saurez après 30 minutes de conversation.
Réservez Votre Appel StratégiquePas de carte bancaire • Pas de pitch deck requis • Juste une conversation honnête