You know the feeling.

Over time, your super ChatGPT prompts have gotten…(very) long.

You added a rule when an output went sideways. Then another rule. Then another.

Now your “write a blog intro” prompt is 400 words and you copy-paste it everywhere because you’re scared to touch it.

Last month, a head of marketing from one of the largest construction groups in Europe showed up in my workshop, proudly sharing his “mega-prompt” to generate a brief. Months of refinement. Stacked on top of each other. Half date back to GPT-4.

The issue: ChatGPT 5.5 doesn’t need a long prompt anymore.

In a lot of cases, it’s making your output worse.

ChatGPT 5.5 went from junior intern to freelance agency

This 👆🏻 is basically the shift, summarized in plain words.

When you brief a junior intern, you hold their hand, and give them step-by-step instructions:

That’s how you train someone who doesn’t know what they’re doing yet, and that’s necessary in their first month.

When you brief a freelance agency, you don’t do that.

You give them a brief: goal, audience, deliverable, must-haves, what to avoid, how you’ll measure success.

Then you let them work.

You review the output, give notes, iterate.

And that’s how ChatGPT 5.5 needs to be briefed now.

It reasons faster, stays direct by default, and makes better choices when you describe the destination instead of every turn along the way.

If you want to train your teams to “actually” use AI efficiently for work, without fluff theory

and learn hands-on to make the best of it,

that’s the core of what we do at Spicy Advisory.

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