EN | FR
HOME ENTERPRISES ABOUT US BLOG ON AIR Book a Call
Book Your Free Call
The Spicy Injection you need

YOUR PRODUCT IS PROBABLY FINE. YOUR STORY DECK MARKETING PITCH ACQUISITION RETENTION PROCESS GTM PRICING IS NOT.

And your investors can tell.

Spicy Advisory is a boutique B2B SaaS advisory firm helping startups and scaleups fix their brand narrative, positioning, and go-to-market strategy. Founded by Meera Sanghvi (brand strategist) and Toni Dos Santos (GTM architect), we combine 30 years of experience in product, marketing, and growth. We work in short, focused sprints with founders across Europe.

Brand and Go-to-market don't work separately. Neither do we.
We are Meera & Toni.
30 years combined experience across product, marketing and growth.
Both laser-focused on your business, for short-and-spicy sprints.

We've worked for and been trusted by

Book Your Diagnosis → How We Work →

72%

of startups fail due to premature scaling — not product

30+

years combined experience in product, marketing & growth

50+

startups & enterprises advised across Europe

NARRATIVE STRATEGY GTM ARCHITECTURE B2B SAAS AI-NATIVE WORKFLOWS POSITIONING INVESTOR DECKS NARRATIVE STRATEGY GTM ARCHITECTURE B2B SAAS AI-NATIVE WORKFLOWS
The Quiet Part, Out Loud

MOST STARTUPS DON'T FAIL
BECAUSE THE PRODUCT IS BAD.

It's because the market doesn't understand it.
Investors don't remember it.
Customers don't see the value in it.

01

THE STORY GAP

Your deck explains features, but investors buy vision. Competitors with an inferior product are closing YOUR deals.

02

THE SILO GAP

Marketing brings leads, Product ships features, but they aren't talking. You have traffic, but no traction.

03

THE SKILL GAP

You have a team of great executors but nobody drawing the map. You become the bottleneck.

What They Say

TRUSTED BY FOUNDERS.

“MOST STARTUPS DON'T HAVE A PRODUCT PROBLEM. THEY HAVE A STORY PROBLEM. FIX THE NARRATIVE, AND THE GTM FOLLOWS.”
— Meera Sanghvi, Co-Founder & Brand Strategist, Spicy Advisory
THE 2X SPICY SAUCE

TWO EXPERTS.
UNDENIABLE+UNBREAKABLE

Hiring a fractional CMO + a GTM consultant? €30-40K/month.
Us? One flat fee, working together.
We've stripped the structure back to what actually drives traction:
senior expertise and prioritised actions.

Meera - Story Strategist
Story Strategist

MEERA

She Makes You Undeniable

Fifteen years developing creative campaigns and product marketing strategy for early-stage, growing and declining brands.
Sharpening positioning for companies investors actually fund.

WHY MEERA?

Founders often have a product that works but a story that fails. Meera fixes the disconnect. She aligns product, marketing, and sales into a unified narrative that investors buy and customers trust.

Learn more →
Toni - GTM Systems Architect
GTM Systems Architect

TONI

He Makes It Unbreakable

Builds the engine that ties inbound and outbound.
Fifteen years from Sales to Marketing and Product.
Launched his own B2B SaaS. Knows what breaks at scale because he's broken it, and fixed it.

WHY TONI?

Founders often have traction signals but no clear lane. Messaging is vague. Plays are random. Toni fixes the system so growth becomes repeatable.

Learn more →

You pay for skills,
not fancy offices

Traditional agencies carry heavy overheads. You aren't paying for our "theater"; you're paying for 30 years of combined GTM and brand experience.

We trade in outcomes,
not hours.

Hourly billing rewards lengthy processes and unnecessary meetings. We work in sprints. Our success is measured by your traction, not the time we spent in your Slack channel.

We respect your time.

We don't do "alignment meetings" for the sake of it. We use AI to accelerate research and workflows while we focus our human time on nuanced strategy and creative thinking.

With us, there is no hand-off.

Talent that pitch to secure your business, are often not the same ones that continue to work on your brand. You get Meera and Toni, period.

THINGS WE DON'T DO

✕ Hourly billing (we're not lawyers)
✕ "Quick calls" that become free consulting
✕ Work with founders who want validation, not answers
✕ Embed long term and drag the scope
✕ Implement workflows and junior execution

THINGS WE DO

✓ Start within two weeks of signing
✓ Deliver artifacts, not slide decks about artifacts
✓ Use AI to accelerate—we never outsource the thinking
✓ Tell you when you're wrong, even if you're paying us
✓ Provide prioritised actions and guide your team to implement them

Ditch the bland consultancy model.
Get spicy.

Spicy Questions

THE QUESTIONS YOU'RE
ASKING.

Compare it to what you're already spending. If you're burning €15K/month on ads with flat CAC, one GTM fix pays for this ten times over.

For our short-sprints, you get to parachute in two seasoned professionals to help make the big decisions, before you're ready to make that permanent CMO or Head of Growth hire.

We apply decades of real world experience with startups, brands and agencies. We've worked across categories, big and small.

We dig into the proof-points together. If you disagree, we test it. We're not here to force our opinion. We're here to help you find clarity.

READY TO TURN UP
THE HEAT?

We only work with two companies per month.

Let's chat.