GOING FAST WITHOUT A MAP OR STALLED BY SCALE ?

Startups have the speed, but can lack the story and GTM expertise.
Enterprises have the know-how and scale but often lack the reflexes.

The old playbooks don't work for either.

FOR STARTUPS

who need experience

You're innovating fast — but brand, narrative and go-to-market can't be an afterthought. We bring the strategic muscle you haven't hired yet.

Brand & narrative strategy
Go-to-market architecture
Investor storytelling

Explore for Startups

FOR ENTERPRISES

who need to adapt

AI is reshaping how work gets done. Your teams need more than a memo — they need hands-on training, real workflows, and a clear path to scale.

AI adoption strategy
Team training & enablement
Actionable pilots & scale

Explore for Enterprises

Trusted by

WHY SPICY ADVISORY

We built Spicy Advisory to fix the specific,
expensive disconnects that stall growth.

Brand & Creative Strategy Leader

MEERA SANGHVI

I bring 15+ years of brand rigor from Google and Publicis to give you clarity.

AI-Powered GTM Advisor for B2B

TONI DOS SANTOS

I bring the AI-native operational blueprints to give you speed.

Whether you are building the future or rebuilding a legacy,
we provide the balance to get you unstuck.

15+

Years in AI & Digital

50+

Companies Trained

Languages: FR, EN, PT

100%

Tool-Agnostic Approach

MEERA'S TRACK RECORD

Big Tech & Scale

Former Team Lead at Google Creative Lab and Marketing Strategy at YouTube EMEA. Understands how to build dominance in crowded markets.

Startup Growth

Head of Marketing at Anyone. Helped secure its naming as one of Wired "Hottest European Startups," and "World Changing Idea" by Fast Company, and a Product Hunt "Product of the Year" nominee.

Agency Leadership

Most recently Regional Business Director EMEA at Monks leading Netflix, Decathlon, Bacardi. Previously led the Heineken UK account at Publicis and the winning global pitch for Peugeot at Accenture Song.

Innovation

Served as Managing Partner at Nonymous, disrupting agency models by prioritizing talent over bias, through the power of anonymity.

Connect on LinkedIn

TONI'S TRACK RECORD

B2B SaaS GTM and Product Marketing

Product Marketing and GTM work for Groupe BPCE (France's 2nd largest Bank) and La Growth Machine

Product Experience

Product Management at Lemlist

Founder Experience

Founder of Buska, a social listening tool for intent-led outreach

AI Allbound Systems

Inbound+Outbound strategy powered by AI. Deep experience with startups building growth flywheels that connect product, marketing, and sales into one motion using AI.

AI as Leverage

Expert AI trainer for large companies (L'Oréal, Essilor). Uses AI to accelerate research, segmentation, personalization systems, and team enablement.

Connect on LinkedIn

HOW WE WORK

We're not consultants who theorize. We're operators who execute.

Strategic Clarity

Whether it's positioning your startup or identifying use cases ripe for AI-adoption, we identify what is and isn't needed and are clear on what the steps are, to achieve your goals.

Fast Execution

We move at your speed. No 12-month consulting engagements. We deliver results in weeks, not quarters.

Hands-On Partnership

We don't hand you a deck and leave. We roll up our sleeves and work alongside your team until the job is done.

Whether you're hitting a ceiling or pivoting a legacy company,
we are here to help.

Book Your Free Audit

20 min. No commitment. We identify your 3 highest-impact quick wins.

FREQUENTLY ASKED QUESTIONS

What's the difference between your startup and enterprise offers? +

For startups, we build your go-to-market engine — positioning, messaging, pipeline, and growth systems. For enterprises, we drive AI adoption across teams — training, workflows, and change management. Different problems, same principle: remove what blocks growth.

We have a product that works but growth has stalled. Can you help? +

That's exactly where we come in. Usually the issue isn't the product — it's the story, the targeting, or the system around it. We audit what's broken, align your positioning with your best customers, and help your team build a repeatable engine for growth.

Our teams bought AI tools but nobody uses them. What do you do differently? +

Tools don't drive adoption, habits do. We train teams on real workflows, not theory. Our Spicy Approach rewires how people work by starting with their daily friction, then embedding AI into those exact moments. Adoption sticks because it frees time for work that matters.

Do you replace our marketing / growth team or work alongside them? +

Alongside. We're not an agency that takes over. We jump in with you to challenge status quo, build the strategy, set up systems, and train your people to run them. Whether it's a founder wearing every hat or a 50-person team, we transfer ownership so you don't depend on us.

How fast can we expect results? +

We work in focused sprints and outcomes, not open-ended retainers. Startups typically see sharper messaging and pipeline traction within 4–6 weeks. Enterprise teams see measurable adoption shifts within the first training cycle. Every engagement has clear deliverables and milestones from day one.

Do we need technical skills to get started? +

Not at all. Our programs are designed for business teams — marketing, sales, HR, finance, operations. We meet your teams where they are and build from their existing skills and workflows. No coding required.

Which AI tools do you cover? +

We're tool-agnostic. Whether you use Microsoft Copilot, ChatGPT Enterprise, Google Gemini, Claude, Perplexity, or specialized tools — we optimize your stack, not push our preferences. We focus on what works best for your specific use cases and existing infrastructure.

Is training available in-person and remotely? +

Both. We run in-person workshops at your offices or off-site, and remote sessions for distributed teams. Most clients choose a hybrid format — an in-person kick-off followed by remote follow-up sessions. We adapt to your setup.

How does confidentiality work with our data? +

We sign NDAs upfront and work within your security requirements. During training, we can use anonymized scenarios or work directly with your data in your secured environment. We never share client information across engagements.