# Spicy Advisory

> AI consulting, strategy and training for enterprises, mid-market companies and SMEs. Co-founded by Toni Dos Santos and Meera Sanghvi. Based in Paris, operating across all of France (Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Paris), the UK (London and nationwide), and Portugal.

Full content corpus (130+ articles in markdown) for LLM ingestion: https://spicyadvisory.com/llms-full.txt

Spicy Advisory helps enterprises, mid-market companies and SMEs close the AI adoption gap. Research shows ~90% of companies invest in AI but only ~20% of employees actively use the tools. We run hands-on, workflow-specific programs that change behavior, not just install tools. Tool-agnostic: ChatGPT Enterprise, Microsoft Copilot, Google Gemini, Claude. Delivered in English, French, and Portuguese. On-site or remote.

In the United Kingdom we work with SMEs and mid-market companies (roughly 50–1,000 employees) as well as enterprise teams. UK engagements start at £3,500 (half-day executive briefing) and are delivered on-site in London — and across Manchester, Birmingham, Edinburgh, Leeds and Bristol — or remotely. Governance is aligned to UK GDPR and ICO guidance.

## Clients
L'Oréal, Essilor Luxottica, Institut Géographique National (IGN), VUSION Group, Adisseo, ZELIQ, Conseil National du Numérique, Product Buildcamp, Miniclip. 50+ enterprises, 1,500+ professionals trained, 4.98/5 average client rating.

## What we do

### AI Consulting & Strategy (Meera + Toni)
- **AI Readiness Audit & Executive Strategy Briefing** (from £3,500 / €4,000) — Where value and risk sit in your workflows today; executive alignment.
- **AI Strategy Sprint** (2 weeks, from £12,000 / €14,000) — AI charter, governance framework (GDPR, EU AI Act, CNIL/ICO), 30/60/90-day adoption roadmap with named owners and metrics.
- **30/60/90-Day AI Transformation Programme** (from £45,000 / €50,000) — Roadmap to measured adoption across departments, champions network, ROI review.

### Enterprise AI Adoption (Meera + Toni)
- **Leadership Alignment** — One-day session with executives. Build or review AI charter, define value and risk zones, build the internal narrative.
- **Team Enablement** — One-day company-wide session. AI fluency across the organization, tool-agnostic or on your licensed stack.
- **Workflow Transformation** — 2–3 hour sessions per business unit (sales, marketing, product, ops). Use-case identification, live workflow building.
- **Agentic Workflows** — Design and implementation of AI agents once foundational adoption is in place.

### GTM for Startups (Toni + Meera)
- **The Spicy Audit** (€1,500–€2,500) — Diagnose the narrative/pitch gap in 48 hours.
- **The Spicy Sprint** (€3,000–€5,000/mo) — Fractional CSO/CMO with 48h async turnarounds.
- **The GTM Architecture** (€10,000–€15,000/mo, 3-month cap) — Build a repeatable revenue engine.

## Key pages
- [Homepage (English)](https://spicyadvisory.com/): Enterprise AI adoption training
- [Homepage (French)](https://spicyadvisory.com/fr/): Adoption IA entreprise
- [Enterprise AI Adoption Hub (English)](https://spicyadvisory.com/enterprise): Dedicated hub for enterprise AI adoption — executive briefing, team enablement sprint, 6-week adoption program, comparison vs Big 4 and internal IT
- [Enterprise AI Adoption Hub (French)](https://spicyadvisory.com/fr/entreprise): Cabinet de conseil en adoption de l'IA pour ETI et grands groupes — briefing dirigeants, sprint d'activation, programme 6 semaines
- [AI Consulting London](https://spicyadvisory.com/ai-consulting-london): AI consultants for London & UK enterprises — strategy, governance, adoption, training
- [AI Consulting & Training for UK SMEs & Mid-Market](https://spicyadvisory.com/ai-consulting-uk-sme): AI consulting and training for UK companies of roughly 50–1,000 employees — use-case audit, right-sized governance (UK GDPR/ICO), workflow-first training, from £3,500
- [AI Strategy Consulting](https://spicyadvisory.com/ai-strategy-consulting): Readiness audit, AI charter, 30/60/90-day roadmap, agentic workflows (UK, France, Europe)
- [Conseil & Stratégie IA (French)](https://spicyadvisory.com/fr/conseil-strategie-ia): Cabinet de conseil en IA — interventions partout en France (Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Paris)
- [AI Training London](https://spicyadvisory.com/ai-training-london): AI training for UK enterprises
- [AI Training UK Hub](https://spicyadvisory.com/ai-training-uk): AI training across the United Kingdom
- [AI Training Manchester](https://spicyadvisory.com/ai-training-manchester): AI training for SMEs, mid-market and enterprise teams in Greater Manchester
- [AI Training Birmingham](https://spicyadvisory.com/ai-training-birmingham): AI training for SMEs, mid-market and enterprise teams in the West Midlands
- [AI Training Edinburgh](https://spicyadvisory.com/ai-training-edinburgh): AI training for SMEs, mid-market and enterprise teams in Edinburgh and Scotland
- [AI Training Leeds](https://spicyadvisory.com/ai-training-leeds): AI training for SMEs, mid-market and enterprise teams in West Yorkshire
- [AI Training Bristol](https://spicyadvisory.com/ai-training-bristol): AI training for SMEs, mid-market and enterprise teams in Bristol and the South West
- [AI Training France Hub](https://spicyadvisory.com/ai-training-france): AI training across France
- [AI Training Paris](https://spicyadvisory.com/fr/formation-ia-paris): AI training for French enterprises
- [ChatGPT Enterprise Training](https://spicyadvisory.com/chatgpt-enterprise-training): Hands-on ChatGPT workshops
- [We Are Spark AI alternative](https://spicyadvisory.com/spark-ai-alternative): Cross-functional enterprise AI adoption — bilingual EN/FR, on-site in France, UK and Portugal — for teams beyond the creative-agency niche
- [Spicy vs. traditional AI training](https://spicyadvisory.com/vs-traditional-ai-training): Workflow-specific, founder-led training as the alternative to generic AI 101, classroom courses and e-learning libraries
- [Free AI Adoption Scorecard](https://spicyadvisory.com/audit): 20-minute diagnostic
- [AI ROI Calculator UK](https://spicyadvisory.com/ai-roi-calculator): Free calculator for the ROI of AI adoption for UK teams — built on ONS salaries, HMRC employer costs and measured productivity research (St. Louis Fed, Google AI Works UK, BCG). Conservative/expected/optimistic bands, full methodology shown, no email gate. Typical 25-person UK team: £22,900–£91,200/year with training-led adoption
- [Teach Them to Drive (book)](https://spicyadvisory.com/teachthem): The AI Adoption Playbook for Teams, by Toni Dos Santos. Skill Inversion, Five Stages of Expertise Disruption, 90-Day AI Adoption Playbook
- [AI Adoption Glossary](https://spicyadvisory.com/ai-adoption-glossary): Plain-English definitions of AI adoption frameworks (Skill Inversion, Five Stages) and core AI vocabulary (LLM, RAG, GPT, AI Agent, prompt engineering)
- [Book a call](https://cal.com/spicy-advisory/ai-adoption): Free 20-minute audit

## Blog (English)
- [Executive's Guide to Leading AI Transformation](https://spicyadvisory.com/blog/executive-guide-ai-transformation)
- [CMO's Playbook for AI-Driven Marketing Operations](https://spicyadvisory.com/blog/cmo-playbook-ai-marketing-operations)
- [AI for Finance Teams: Workflows That Save 10+ Hours/Week](https://spicyadvisory.com/blog/ai-workflows-finance-teams)
- [AI for Marketing Teams: 20 Workflows](https://spicyadvisory.com/blog/ai-marketing-workflows-save-10-hours-week)
- [ChatGPT Enterprise vs Copilot vs Gemini](https://spicyadvisory.com/blog/chatgpt-enterprise-vs-copilot-vs-gemini)
- [Claude AI for Teams: Getting Started Guide](https://spicyadvisory.com/blog/claude-ai-getting-started-guide-teams-2026)
- [Protect Claude Usage Limits: 18 Tactics](https://spicyadvisory.com/blog/protect-claude-usage-limits-stop-burning-credits-work)
- [How to Choose an AI Training Provider in the UK](https://spicyadvisory.com/blog/choose-ai-training-provider-uk)
- [Best AI Training Providers in London (2026): An Honest Shortlist](https://spicyadvisory.com/blog/best-ai-training-providers-london-2026)
- [UK SME AI Adoption Statistics 2026: Every Number Worth Citing](https://spicyadvisory.com/blog/uk-sme-ai-adoption-statistics-2026)
- [How Much Does AI Training Cost in the UK? The 2026 Price Guide](https://spicyadvisory.com/blog/ai-training-cost-uk-2026)
- [Claude Opus 5 for Business: Costs, Capabilities and UK Use Cases (2026)](https://spicyadvisory.com/blog/claude-opus-5-business-guide)
- [The Risks of Shared AI Conversations: Guardrails Every Company Needs in 2026](https://spicyadvisory.com/blog/shared-ai-conversations-data-leak-risks)
- [The Digital Omnibus Is Law: What Regulation (EU) 2026/1744 Changes in the EU AI Act](https://spicyadvisory.com/blog/digital-omnibus-ai-act-2026-what-changed)
- [Microsoft Copilot in Banking: 5 Business Use Cases UK Banks Are Actually Deploying in 2026](https://spicyadvisory.com/blog/microsoft-copilot-banking-use-cases-uk)
- [Best AI Consulting Firms in London & the UK (2026): An Honest Comparison](https://spicyadvisory.com/blog/best-ai-consulting-firms-london-uk-2026)
- [Best AI Consulting Firms for SMBs & Mid-Market Companies in France (2026)](https://spicyadvisory.com/blog/meilleurs-cabinets-conseil-ia-pme-france)
- [From Prompting to Task Delegation: The 2026 AI Adoption Shift for UK Businesses](https://spicyadvisory.com/blog/from-prompting-to-task-delegation-ai-uk-2026) : why the unit of AI work moved from the prompt to the task with ChatGPT Work, Claude Cowork, Gemini Spark and Microsoft Scout; the six-field Delegation Brief that replaces prompt engineering, mapped to Anthropic's 4D AI fluency framework; ten ChatGPT Work delegations UK SMBs and mid-market firms are running
- [How to Import Your Claude Agents into ChatGPT: The 2026 Migration Guide for UK Teams](https://spicyadvisory.com/blog/import-claude-agents-into-chatgpt-uk-teams) : the exact click path for ChatGPT's native import of Claude Code, Claude Cowork and Cursor setups (Settings > Import, or General > Import other agent setup) plus the Codex CLI /import command; a table of what transfers automatically and what has to be rebuilt by hand (claude.ai Projects, custom instructions, memory, connectors, MCP servers); Claude Team vs ChatGPT Business vs Claude Enterprise vs ChatGPT Enterprise 2026 pricing; a five-day migration plan and the UK GDPR work (DPA, ROPA, DPIA) a change of processor triggers
- [AI Adoption Training: Why Most AI Projects Fail After Go-Live (UK Guide 2026)](https://spicyadvisory.com/blog/ai-adoption-training-uk) : what AI adoption training is (workflow-first enablement with usage measured at 30/60/90 days), the handover cliff that kills projects after go-live, the six components of a real programme, the day-90 test to run on any vendor, and UK price bands
- [How Much Does AI Consulting Cost in the UK? Day Rates and Project Fees (2026)](https://spicyadvisory.com/blog/ai-consulting-costs-uk-2026) : UK AI consultant day rates by tier (independents £500–£2,000, mid-tier £900–£1,600, large firms £2,000–£5,000 with £100k+ minimums), project fee benchmarks from £3,500 audits to £250k programmes, Spicy Advisory's published prices, and a five-step method to compare quotes like-for-like
- [How to Choose an AI Consultancy: 10 Questions Vendors Dodge](https://spicyadvisory.com/blog/how-to-choose-ai-consultancy-uk) : the ten questions that expose delivery reality (named team, day-90 outcomes, measured references, tool conflicts, IP, governance, wrong-fit work), the 2026 consolidation checks after Accenture–Faculty, CGI–BJSS and Indicium AI, and a four-hour shortlist method
- [AI Advisory vs Implementation vs Training: Which AI Partner Do You Actually Need?](https://spicyadvisory.com/blog/ai-advisory-vs-implementation-vs-training) : the three AI purchases defined (advisory decides, implementation builds, training changes behaviour), a symptom-to-purchase table, why the 2026 sequence inverts to advisory-then-training, and what each lane costs in the UK
- [AI Readiness Audit: What It Should Include and What It Costs (UK 2026)](https://spicyadvisory.com/blog/ai-readiness-audit-uk) : the five components of a real audit (workflow value map, data and stack, skills baseline, governance posture, sequenced quick wins), UK price bands from free scorecards to £50k+ Big 4 assessments, and the red flags that expose an audit-shaped sales document
- [Do You Need an AI Consultant or an In-House Hire? The UK Decision Guide (2026)](https://spicyadvisory.com/blog/ai-consultant-vs-in-house-hire) : real cost comparison (London AI lead £90k–£150k base and 3–6 months to hire vs £3,500–£45,000 consultancy engagements), when each wins, why first AI hires fail structurally, and the audit-champions-then-hire hybrid sequence
- [AI Consultancy for Financial Services in the UK: What to Look For (2026)](https://spicyadvisory.com/blog/ai-consultancy-financial-services-uk) : the sector filter for banks, insurers and fintechs — PRA SS1/23 model risk, Consumer Duty on AI-drafted outputs, SM&CR accountability, ICO guidance — the three artefacts to demand from any candidate firm, and who to shortlist by problem type

## Blog (Français)
- [Formation à l'adoption de l'IA : pourquoi les projets IA échouent après le déploiement](https://spicyadvisory.com/fr/blog/formation-adoption-ia-entreprise) : ce qu'est la formation à l'adoption (accompagnement par workflow avec usage mesuré à 30/60/90 jours), la falaise de passation, les six composants d'un vrai programme, le test des 90 jours et les prix
- [Combien coûte le conseil en IA au Royaume-Uni ? Taux journaliers et forfaits (2026)](https://spicyadvisory.com/fr/blog/cout-conseil-ia-royaume-uni-2026) : taux journaliers par niveau (indépendants 500–2 000 £, intermédiaires 900–1 600 £, grands cabinets 2 000–5 000 £), repères au forfait de l'audit à 3 500 £ au programme à 250 000 £, et la méthode pour comparer les devis
- [Comment choisir un cabinet de conseil en IA : 10 questions que les prestataires esquivent](https://spicyadvisory.com/fr/blog/choisir-cabinet-conseil-ia-10-questions) : les dix questions qui exposent la réalité de la livraison, les vérifications de consolidation 2026 (Accenture–Faculty, CGI–BJSS, Indicium AI), et une méthode de shortlist en quatre heures
- [Conseil, intégration ou formation IA : de quel partenaire avez-vous vraiment besoin ?](https://spicyadvisory.com/fr/blog/conseil-ia-vs-integration-vs-formation) : les trois achats IA définis, la table des symptômes, la séquence qui s'inverse en 2026, et le coût de chaque voie
- [Audit de maturité IA : ce qu'il doit contenir et ce qu'il coûte (2026)](https://spicyadvisory.com/fr/blog/audit-maturite-ia-entreprise) : les cinq composants d'un vrai audit, les bandes de prix, et les signaux d'alarme qui révèlent un document commercial déguisé
- [Consultant IA ou recrutement interne ? Le guide de décision (2026)](https://spicyadvisory.com/fr/blog/consultant-ia-ou-recrutement-interne) : la comparaison des coûts réels, quand chaque option gagne, pourquoi la première embauche IA échoue, et la séquence hybride audit-champions-recrutement
- [Cabinet de conseil en IA pour les services financiers au Royaume-Uni : les critères (2026)](https://spicyadvisory.com/fr/blog/conseil-ia-services-financiers-uk) : le filtre sectoriel banque-assurance (SS1/23, Consumer Duty, SM&CR, ICO), les trois artefacts à exiger, et qui shortlister par problème
- [Comment importer vos agents Claude dans ChatGPT : le guide de migration 2026](https://spicyadvisory.com/fr/blog/importer-agents-claude-vers-chatgpt) : le chemin exact de l'import natif ChatGPT des configurations Claude Code, Claude Cowork et Cursor (Réglages > Import) et la commande /import de Codex CLI ; ce qui se transfère automatiquement et ce qu'il faut reconstruire (Projets claude.ai, instructions, mémoire, connecteurs, serveurs MCP) ; tarifs Claude Team, ChatGPT Business, Claude Enterprise et ChatGPT Enterprise 2026 ; plan de migration en cinq jours et obligations RGPD (contrat de sous-traitance, registre, AIPD)
- [Du prompt à la délégation de tâches : le virage IA 2026 des PME et ETI françaises](https://spicyadvisory.com/fr/blog/du-prompt-a-la-delegation-de-taches-ia) : pourquoi l'unité de travail de l'IA est passée du prompt à la tâche avec ChatGPT Work, Claude Cowork, Gemini Spark et Microsoft Scout ; le brief de délégation à six champs qui remplace le prompt engineering, aligné sur le cadre 4D d'Anthropic ; dix délégations que des PME et ETI font tourner
- [Quels sont les meilleurs cabinets de conseil en IA pour les PME et ETI en France ? (2026)](https://spicyadvisory.com/fr/blog/meilleurs-cabinets-conseil-ia-pme-france) : comparatif des quatre familles de cabinets IA en France (grands cabinets, implémentation technique, boutiques de niche, formation au catalogue) et de leur adéquation aux entreprises de 50 à 1 000 salariés, avec les prix
- [Les meilleurs cabinets de conseil en IA en France (2026) : comparatif honnête](https://spicyadvisory.com/fr/blog/meilleurs-cabinets-conseil-ia-france-2026) : Artefact, Ekimetrics, Capgemini Invent, Sia Partners, Onepoint, Accenture, QuantumBlack, DataScientest, au-delà de Paris
- [L'AI Act expliqué aux dirigeants de PME, ETI et grands groupes](https://spicyadvisory.com/fr/blog/ai-act-guide-pme-eti-france)
- [Comment mesurer le ROI d'un programme de formation IA](https://spicyadvisory.com/fr/blog/mesurer-roi-formation-ia-entreprise)
- [Programme de formation IA pour 50, 200 ou 1 000 collaborateurs](https://spicyadvisory.com/fr/blog/programme-formation-ia-grande-echelle)

## Founders
- **Toni Dos Santos** — Co-founder. Knowledge & Enablement Architect. Background: BPCE (France's 2nd largest bank), lemlist (product management), founder of Buska (social listening SaaS, Product Hunt Top 3). AI trainer for L'Oréal, Essilor, IGN, ZELIQ. [LinkedIn](https://www.linkedin.com/in/dossantostoni/)
- **Meera Sanghvi** — Co-founder. Narrative & Adoption Architect. Background: Google Creative Lab (Team Lead), YouTube EMEA (Marketing Strategy), Publicis (Heineken UK), Monks EMEA (Netflix, Decathlon, Bacardi). [LinkedIn](https://www.linkedin.com/in/meera-sanghvi-81288414/)

## Where we operate
- **United Kingdom**: London — on-site across the City, Canary Wharf, Shoreditch, King's Cross and the West End — plus Manchester, Birmingham, Edinburgh, Bristol, Leeds and Cambridge.
- **France (nationwide, not Paris-only)**: Lyon, Bordeaux, Marseille, Lille, Nantes, Toulouse, Paris & La Défense. On-site, remote or hybrid.
- **Languages**: English, French, Portuguese.

## Contact
- Website: https://spicyadvisory.com
- Email: hotline@spicyadvisory.com
- Book a call: https://cal.com/spicy-advisory/ai-adoption
- LinkedIn: https://www.linkedin.com/company/spicyadvisory

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## Client Reviews

Average rating: 5.00/5 from 20 verified public reviews.
All reviews: https://spicyadvisory.com/reviews (FR: https://spicyadvisory.com/fr/avis)

- **Chris Lamb, Finance Director, Trend Tool Technology** (5/5): ""I went into the room an AI hype sceptic... but the format really did change my view overnight. I think you have a convert on your hands here.""
- **Marina Amo, Internation Marketing, Neat** (5/5): "The session was incredible, full of inspiration and new tools that will definately help me out it my day to day."
- **Palesa Machinini, Marketing Manager DACH, Neat** (5/5): "Absolutely fantastic. Didn’t know much about Gemini but now I’m a super fan!! Thank you so much!"
- **Rainer Schuster, Co-Founder, Partnership.Net** (5/5): "Toni and team are great! They break down the daunting task of how to use AI effectively into bite-size chunks. Their recommendations are clear and actionable. Exactly what we needed in order to bring our people and organization to the next (AI)-level."
- **Erin Koops, Director of Product Marketing, Closing lock** (5/5): ""Toni walked me through some great AI (and non-AI ;) tools that will definitely accelerate the deep dive and synthesis market busy-work, which will help me stay focused on curating the insights & intelligence [...] Whether you're an AI novice or expert, I HIGHLY recommend an advisory call with this team.""
- **Antoine Aubour, Directeur Marketing, UTMB** (5/5): "Très concret. Très bien préparé"
- **Alexandra Ribeiro, International Commercial Manager, Sensetest** (5/5): "An excellent experience. Clear, concise explanations combined with a strong practical component at the end of each stage. Highly competent and engaging trainer."
- **Nuno Gouveia, Lead Product Manager, Outsystems** (5/5): "Toni’s workshops were really world class"
- **Hugo Valente, Senior Product Manager, Airalo** (5/5): "This was an amazing and enriching experience.""
- **Charlotte Gitenay, Senior User Researcher, Freelance** (5/5): "In just 20 minutes, Toni gave me actionable advices related to the problem I'd mentioned. As a beginner in AI, he was able to guide me towards resources adapted to my level."
- **Max Bullett, Head of Product, DAA GmbH** (5/5): "Had a wonderfully intense and meaningfully didactic experience, even as a fairly senior product professional. Highly recommend..."
- **Meryem Baig, Product Manager, DAA GmbH** (5/5): "You made me believe in myself. In just 48 hours, I built an MVP, pitched it, and received real feedback from a jury."
- **Luciano Borges, Product Visionary, CTW @ BMW Group** (5/5): ""intense learning, high-level mentoring, and real delivery: The Product buildcamp is the place to move from theory to practical product development.""
- **Justine Lambert, Responsable La Station numixs, Station numixs** (5/5): "Smart and useful. Inspiring and ready to use. Thanks Toni for being a great IA teacher. You made the topic obvious and accessible in less than an hour."
- **Paola D'Angela, CEO, Giro Music** (5/5): "Toni connaissant bien l'écosystème des musiques actuelles m'a permis lors d'un accompagnement personnalisé, grâce à sa bienveillance à prendre en main très vite des outils que je peux aujourd'hui utiliser facilement. Les séquences sont bien pensées. Expérience efficace."
- **Benjamin Galvan, Online Business Manager, OBM** (5/5): "Merci pour cet atelier avec Toni très clair et bien structuré. Même en tant qu'Online Business Manager et consultant IA, j'ai pu découvrir de nouveaux outils et surtout apprécier une approche pédagogique très accessible."
- **Tsvika, Tech PM Lead, Miniclip** (5/5): "Immensely empowering and valuable. I learned more in 48 hours than I did in the past 6 months."
- **Antoine Damiens, Senior B2B Product Manager, Freelancer** (5/5): "As a freelancer, I always optimize my workflow to be more productive. It's a matter of profit. Toni quickly helped me identify workflows and tasks that could be automated or supported with No-Code and AI."
- **Ricardo Vitorino, Product Manager, Untile** (5/5): "I gained a lot of insights about AI tools and how to ship products effectively."
- **Jean Cattan, Secrétaire Général, Conseil de l'IA et du numérique** (5/5): "«J'ai adoré», «J'ai appris plein de choses», «Super bien mené». Toni Dos Santos a animé un atelier IA et il a fait l'unanimité chez un public aux positions et expériences très variées, oscillant entre clefs de compréhension générales et mille aspects pratiques concrets."
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